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Saturday, June 23, 2012

Julie Weishaar Marketing Professional Shares How She can Help Authors and others in the Publishing World with Internet Marketing

Julie, can you tell us more about what you do, and how you can help authors and others in the publishing world? Let us begin with some basics by find out how long you have been doing this, and exactly what you do.  Then, let us find out how you can help authors and others in this field.

1) How long have you been in the marketing profession? Did you work for other companies before starting your own?

I have been in the marketing profession for as long as I have been in the business world. While raising my children, I owned my own companies and marketing is a natural and necessary function for any business owner. When I came back into the work force I ran a non-profit association for five years, then went into corporate marketing, and then onto owning my own business again. Anyone who has anything to promote has to market it. So the answer to your question “how long?” – more than 20 years.

2) How long have you had a website? How do you use it in promoting your business – what role does it play?

I created my first website as part of my learning process when I started New Horizons 123 2 1/2 years ago. It is actually funny to see my first attempt at my first website and compare it to where it is today. A company’s website is ESSENTIAL in promoting any business. The website is the central hub of a business. All the online activity they do to promote their brand should lead back to their website. All my online activity is geared towards bringing potential clients back to my website(s).

3) How has social media helped your business? Do you have any favorite social media sites?

Social media is about building relationships. People like to do business with people they know and trust, therefore getting them to know you and trust you is critical. I use social media extensively in my business and have been fortunate enough to have met some very helpful friends and clients via social media networking.

4) What do you consider your niche in your profession? How do you stand out from other professionals?

My niche is the small business owner who needs help promoting their brand. I stand out from my competition because of the relationships I have developed and because I use video marketing extensively in my consulting, and video IS the way of the future for communications and messaging. I not only help small businesses utilize video in their marketing, I also create videos for the businesses I consult for.

5) What would you suggest to a young person getting started in marketing?

That’s an easy answer – network, network, network :) They should also find out who the thought leaders are in the niche they want to be involved in, follow them, interact with them on social media platforms, and become a perpetual student! It is also important for the young person to realize that just because they read something online, doesn’t mean it is true. Check out the reputations/reviews of the sources of information to be sure you are following the “right” people.

6) How has blogging helped you in marketing your own business?

Blogging alone is like operating in a vacuum. In order for your blog/website/social media profile to have any value to you or anyone else, you have to network, network, network! Get your blog listed in blog directories, join blogging groups on different social media sites, interact, engage, share, learn, teach, and did I mention, network, network, and network? I have developed some extremely mutually beneficial relationships with other professionals in my niche that I met on blogs (mine and others), in blogging groups, and on social media networking sites.

 Some links to find out more about Julie and what she does professionally:


Julie has over 10 years corporate marketing management experience and now helps small business owners hone in on exactly what their business offerings are, who their target market is, and come up with creative ways to get their marketing message across to their target at the right time. Based in New York, but with an International target market, she also helps business owners learn how to use video as part of their overall marketing mix.

Branding with Video

Julie helps business owners strategically plan how to use videos online, increase their web presence, and promote their brand. Say it with Video! Julie has a passion for creating unique, engaging, descriptive,  and compelling videos and creates and uses videos for business profiles, blog post/articles, product demonstrations, messaging, and to showcase talent. Video branding/marketing is the way of the future as video is such a powerful marketing tool. She can create unique and memorable videos about your product or service that will make your brand stand out.

What is Video Marketing?

Branding with video through video ads, business profile videos, social media marketing, Youtube video marketing, video emails, video event marketing, and other video software technologies is the future of business. New Horizons 123 works with business owners to create videos for you or use the ones you already have and strategically integrate them into branding strategy that will drive traffic to your website and turn more leads into sales.

Marketing Consultant

Authors have a product to sell – that product is their book. Therefore, authors need to market their product by using the same best marketing practices any company uses when promoting their offerings. New Horizons 123 focuses on helping the small business owner (the author) utilize the power of video to increase brand (book) awareness, rank higher in the search engines, and make more sales.

Video is the best promotional tool for your book trailer.

Video is the MOST-EFFECTIVE vehicle to deliver your message – announcing to your potential readers that your book is available for purchase. Using video to promote your product (your book) has become an integral component of online advertising. Google loves video (great for online search) and people prefer to watch than read, so authors should take advantage of the power of video to supercharge their book promotion. Bring your book to life with a professional video book trailer

With the explosive popularity of sites such as YouTube (now considered the number two search engine online), Vimeo, and others – it’s time to embrace video and utilize the power of video to deliver your message to your potential readers. Creating unique, compelling, eye-catching video is the key in grabbing viewer’s attention! Present your readers with the opportunity to see and hear about your book via video.

What do you consider your niche in your profession? How do you stand out from other professionals?

My niche is the small business owner (in this case – the author) who needs help promoting their brand (book). I stand out from my competition because of the relationships I have developed and because I use video marketing extensively in my consulting, and video IS the way of the future for communications and messaging. I not only help small businesses utilize video in their marketing, I also create videos for the businesses I consult for.

What Makes a Good Video Book Trailer?

  • Descriptive of your book
  • Memorable
  • Engaging
  • Unique
  • Compelling

Why did you choose to be in video Marketing?

I love creating videos and “Saying it with Video”. Any message delivered in a video format that is engaging, entertaining, and compelling makes that message stand out. The fact that Google loves video and people would rather watch than read, is why messaging in video is so powerful. I have always been a creative person and creating videos for any kind of message, is a great way to channel these creative energies.

What are some of your video and marketing programs that you have developed?

I have created videos:

·       MyVideoTalk

I have my videos posted in the following places:

How do you come up with the visual portrayal of characters in you videos?
I search for an image, graphic, or animation that captures the essence of the message
Why and when did you begin?
Three years ago, I set out to create a short video for my dad’s surprise 80th birthday party. What started out as a little tribute to him ended up literally being an epic video dedication and appreciation of his life beginning from his birth until the present time. I included photos and music of his entire life, his career, and his family with music. The music reflected the period of time in his life that each section of the video focused on, including real life performances from his wife and children. There were also dedications from loved ones included in this video. When we showed the video at his party, there wasn’t a dry eye in the house. I learned how to do things in creating this video that I had no idea how to do previously and enjoyed it so much, that I decided to incorporate video marketing in my small business marketing. The rest as they say – is history.

What is your working schedule?  Is this your fulltime profession, or do you do other things as well?

I don’t have a schedule – I work 24/7 when I am not spending time with family and friends. I love what I do and actually find creating videos a stress-reliever. I am involved in many projects that all revolve around video marketing. I just recently completed customizing a Key Leader Marketing System for MyVideoTalk. This is a custom recruiting, training, and retention system for independent reps and leaders in MyVideoTalk to help them promote the company and its products on the Internet.
Do you usually work directly with authors, or with the publishers, or other businesses?

I work directly with all my clients who want me to create a video for them. My clients range from Home Inspectors, to book authors, to flower shops, to pavement companies, to commercial product distributors, and more.

Is there something that writers should know about time and cost of book trailers?

The cost for a video book trailer is $499 and is totally customized for the client. The lead time is generally 3-5 business days and the Process is outlined here                                              

What things should an author know  when they are thinking about working with video marketing?

·       What type of video they would like

·       Music or voice?

·       If music, what type?

·       Main message of book

·       Other

What kind of advice or tips to you have for someone who wants to have their book to have a book trailer created? 

To put yourself in the shoes of your potential buyer. What would compel YOU to purchase your book after watching a video trailer about it? What are the most salient points you want to get across to the viewer?

Are there any other comments, advice or tips that you would give to writers?
What “Made It” moments have you experienced.

·       The best “aha” is when the client says “I love it” J

·       Also when a client tells me that using video has added a whole new dimension to their business.

·       The best advice is always to put yourself in your prospective customer’s shoes and see what would impress/compel you enough to make the purchase.

How can authors or others in the publishing world get in touch with you?

Julie Weishaar


1 comment:

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