1) How long have you been in the marketing profession? Did
you work for other companies before starting your own?
I have been in the marketing profession for as long as I
have been in the business world. While raising my children, I owned my own
companies and marketing is a natural and necessary function for any business
owner. When I came back into the work force I ran a non-profit association for
five years, then went into corporate marketing, and then onto owning my own
business again. Anyone who has anything to promote has to market it. So the
answer to your question “how long?” – more than 20 years.
2) How long have you had a website? How do you use it in
promoting your business – what role does it play?
I created my first website as part of my learning process
when I started New Horizons 123 2 1/2 years ago. It is actually funny to see my
first attempt at my first website and compare it to where it is today. A
company’s website is ESSENTIAL in promoting any business. The website is the
central hub of a business. All the online activity they do to promote their
brand should lead back to their website. All my online activity is geared
towards bringing potential clients back to my website(s).
3) How has social media helped your business? Do you have
any favorite social media sites?
Social media is about building relationships. People like to
do business with people they know and trust, therefore getting them to know you
and trust you is critical. I use social media extensively in my business and
have been fortunate enough to have met some very helpful friends and clients
via social media networking.
4) What do you consider your niche in your profession? How
do you stand out from other professionals?
My niche is the small business owner who needs help promoting
their brand. I stand out from my competition because of the relationships I
have developed and because I use video marketing extensively in my consulting,
and video IS the way of the future for communications and messaging. I not only
help small businesses utilize video in their marketing, I also create videos
for the businesses I consult for.
5) What would you suggest to a young person getting started
in marketing?
That’s an easy answer – network, network, network :) They
should also find out who the thought leaders are in the niche they want to be
involved in, follow them, interact with them on social media platforms, and
become a perpetual student! It is also important for the young person to
realize that just because they read something online, doesn’t mean it is true.
Check out the reputations/reviews of the sources of information to be sure you
are following the “right” people.
6) How has blogging helped you in marketing your own
business?
Blogging alone is like operating in a vacuum. In order for your
blog/website/social media profile to have any value to you or anyone else, you
have to network, network, network! Get your blog listed in blog directories,
join blogging groups on different social media sites, interact, engage, share,
learn, teach, and did I mention, network, network, and network? I have
developed some extremely mutually beneficial relationships with other
professionals in my niche that I met on blogs (mine and others), in blogging
groups, and on social media networking sites.
Who
is Julie
Other
Video Products
Video Book Triailers
http://myvideotalksales.newhorizons123.com/video-book-trailers/ok
Trailers
Biography
Julie
has over 10 years corporate marketing management experience and now helps small business owners hone in on
exactly what their business offerings are, who their target market is, and come
up with creative ways to get their marketing message across to their target at
the right time. Based in New York, but with an International target market, she
also helps business owners learn how to use video as part of their overall
marketing mix.
Branding with
Video
Julie
helps business owners strategically plan how to use videos online, increase their web
presence, and promote their brand. Say
it with Video! Julie has a
passion for creating unique, engaging, descriptive, and compelling videos and creates and uses
videos for business profiles,
blog
post/articles, product
demonstrations, messaging, and to showcase
talent. Video branding/marketing is
the way of the future as video is such a powerful
marketing tool. She can create
unique and memorable videos about your product or service that will make your
brand stand out.
What is Video
Marketing?
Branding with video through video ads, business profile videos, social media marketing,
Youtube video marketing, video emails,
video event marketing, and other
video software technologies is the
future of business. New
Horizons 123 works with
business owners to create videos for you or use the ones you already have and
strategically integrate them into branding strategy that will drive traffic to
your website and turn more leads into sales.
Marketing
Consultant
Authors have a product to sell – that product is
their book. Therefore, authors need to market their product by using the same
best marketing practices any company uses when promoting their offerings. New
Horizons 123 focuses on helping the small business owner (the author) utilize
the power of video to increase brand (book) awareness, rank higher in the
search engines, and make more sales.
Video is
the best promotional tool for your book trailer.
Video is the
MOST-EFFECTIVE vehicle to deliver your message – announcing to your potential
readers that your book is available for purchase. Using video to promote your
product (your book) has become an integral component of online advertising.
Google loves video (great for online search) and people prefer to watch than
read, so authors should take advantage of the power of video to supercharge
their book promotion. Bring your book to life with a professional video book
trailer
With the explosive popularity of sites such as
YouTube (now considered the number two search engine online), Vimeo, and others
– it’s time to embrace video and utilize the power of video to deliver your
message to your potential readers. Creating unique, compelling, eye-catching
video is the key in grabbing viewer’s attention! Present your readers with the
opportunity to see and hear about your book via video.
What do you consider your niche in your profession? How do you stand out
from other professionals?
My niche is the small business owner (in this case – the author) who
needs help promoting their brand (book). I stand out from my competition
because of the relationships I have developed and because I use video marketing
extensively in my consulting, and video IS the way of the future for
communications and messaging. I not only help small businesses utilize video in
their marketing, I also create videos for the businesses I consult for.
What Makes a Good Video Book Trailer?
- Descriptive of your book
- Memorable
- Engaging
- Unique
- Compelling
Why did you choose to be in video Marketing?
I
love creating videos and “Saying it with Video”. Any message delivered in a
video format that is engaging, entertaining, and compelling makes that message
stand out. The fact that Google loves video and people would rather watch than
read, is why messaging in video is so powerful. I have always been a creative
person and creating videos for any kind of message, is a great way to channel these
creative energies.
What are some of your video and marketing programs
that you have developed?
I
have created videos:
http://www.myvideowebshow.com/show/branding-with-video
I
have my videos posted in the following places:
· Small Business and Video Marketing
http://www.myvideowebshow.com/show/small-business-and-video-marketing
http://www.myvideowebshow.com/show/small-business-and-video-marketing
How do you come up with the visual portrayal of
characters in you videos?
I
search for an image, graphic, or animation that captures the essence of the
message
Why and when did you begin?
Three
years ago, I set out to create a short video for my dad’s surprise 80th
birthday party. What started out as a little tribute to him ended up literally
being an epic video dedication and appreciation of his life beginning from his
birth until the present time. I included photos and music of his entire life,
his career, and his family with music. The music reflected the period of time
in his life that each section of the video focused on, including real life
performances from his wife and children. There were also dedications from loved
ones included in this video. When we showed the video at his party, there
wasn’t a dry eye in the house. I learned how to do things in creating this
video that I had no idea how to do previously and enjoyed it so much, that I
decided to incorporate video marketing in my small business marketing. The rest
as they say – is history.
I
don’t have a schedule – I work 24/7 when I am not spending time with family and
friends. I love what I do and actually find creating videos a stress-reliever.
I am involved in many projects that all revolve around video marketing. I just
recently completed customizing a Key Leader Marketing System for
MyVideoTalk. This is a
custom recruiting, training, and retention system for independent reps and
leaders in MyVideoTalk to help them promote the company and its products on the
Internet.
Do you usually work directly with authors, or with
the publishers, or other businesses?
I work directly with all my clients who want me to create a video for them. My clients range from Home Inspectors, to book authors, to flower shops, to pavement companies, to commercial product distributors, and more.
I work directly with all my clients who want me to create a video for them. My clients range from Home Inspectors, to book authors, to flower shops, to pavement companies, to commercial product distributors, and more.
Is there something that writers should know about
time and cost of book trailers?
The
cost for a video book trailer is $499 and is totally customized for the client.
The lead time is generally 3-5 business days and the Process is outlined here.
What things should an author know when they are thinking about working with
video marketing?
· What type of video they would like
· Music or voice?
· If music, what type?
· Main message of book
· Other
What kind of advice or tips to you have for someone
who wants to have their book to have a book trailer created?
To
put yourself in the shoes of your potential buyer. What would compel YOU to
purchase your book after watching a video trailer about it? What are the most
salient points you want to get across to the viewer?
Are there any other comments, advice or tips that
you would give to writers?
What
“Made It” moments have you experienced.
· The best “aha” is when the client says “I love it” J
· Also when a client tells me that using video has
added a whole new dimension to their business.
· The best advice is always to put yourself in your
prospective customer’s shoes and see what would impress/compel you enough to
make the purchase.
Websites:
Youtube
http://www.blogger.com/blogger.g?blogID=2343251867901035948#editor/target=post;postID=204245330191131673
http://www.blogger.com/blogger.g?blogID=2343251867901035948#editor/target=post;postID=204245330191131673
How can authors or others in the publishing world
get in touch with you?
Julie
Weishaar
914-522-6411
